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Expensive or Cheap Stocks? : Unlocking the True “Value” of a Company

Expensive or Cheap Stocks? : Unlocking the True “Value” of a Company

Nov 06, 2025
Coach Nookie

Unlocking the Secret of a Company's True "Value" 💰✨ 

Many novice investors often fall into the trap of thinking that "a stock priced at 10 Baht is cheap, and a stock priced at 1,000 Baht is expensive." But in the real world of investing, the share price displayed on the board tells you nothing about the "worth" or "true value" of that company.

In this article, Coach Nookie will guide you to understand the essence of stock valuation so you can distinguish which stock is a "good value at a low price" and which is "overpriced." Let's dive in!

 

Price Does Not Determine Value: Why Can a 10 Baht Stock Be More Expensive Than a 1,000 Baht Stock?

Imagine you are about to buy a piece of land. If someone tells you one plot costs 1 million Baht and another costs 10 million Baht, you cannot immediately tell which is cheaper until you see the size and location of the land.

The same principle applies to stock investing. "The stock price is merely a figure reflecting the current market price," but it does not tell you the company's true "value." For example:

  • Stock A: Priced at 10 Baht, but the company is continuously losing money, cannot generate stable revenue, and has massive debt.

  • Stock B: Priced at 1,000 Baht, but the company is a market leader, profits grow every year, has excellent cash flow, and has potential for future expansion.

👉 In this scenario, even though Stock B’s price is higher, Stock B offers better investment value because its intrinsic value is significantly higher.

 

Factors to Consider When Assessing a Stock's True Value

Assessing a company's true value requires considering the fundamental factors behind the figures on the board. Try asking yourself these questions:

  •  Does the company actually generate revenue and profit? This is the most crucial basic question for long-term investors. You must scrutinize the company's performance to see if it consistently generates profits, not just high-looking revenue that ultimately results in a loss.

  •  Is the growth organic or based on expectation? Some stock prices surge rapidly, not because of genuine performance, but because of market Expectation (e.g., temporary news trends or hype). These hopes can vanish at any time, and when that happens, the stock price will sharply correct.

  • Does the market price reflect the company's potential? A good investor assesses what the company's "true value" should be and compares it to the current market price. If the market price is lower than the intrinsic value, that may be an investment opportunity. But if the market price is significantly higher than the estimated value, it may be a warning sign that the stock is overpriced.

 

Summary: A Cheap Stock is One where "True Value Exceeds the Price Paid"

The essential core of sound investing is buying a stock where "the true value is greater than the price you pay." This is the type of good, cheap stock you should be seeking. Deciding to buy or sell a stock based on price alone is a shallow view of the investment world, which can cause you to miss quality investment opportunities and potentially get stuck in stocks that are cheap but have no future.

Therefore, the next time you choose a stock, don't just look at the numbers on the board; look at "what is behind the numbers" to uncover the true worth of the company you are about to co-own.

 

Article by Coach Nookie, RoboAcademy

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Disclaimer: Investing is risky. Investors should study the information before making investment decisions.

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Published Date

Apr 8, 2026, 12:45:10 PM

Author

Coach Nookie

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